PRIVACY POLICY

Last Updated: October 25, 2026

Effective Date: October 25, 2026

This Privacy Policy describes how Show Her Off Dance, LLC and its affiliates ("Show Her Off," "we," "our," or "us") collect, use, disclose, retain, and protect personal information. "You" and "your" refer to any person who visits or uses our Websites. "Websites" means showheroff.com and its subdomains and related pages; our online dance programs, video lessons, memberships, free challenges and trials, newsletters, and articles; our personalized services and physical products; our tools and software, including the question tools on our pages; our emails, text messages, and telephone calls; and any other product or service that displays or links to this Privacy Policy.

Providing personal information to us is voluntary. If you prefer that we and our service providers not process your personal information, do not submit it and do not use the Websites. When you use the Websites or make a purchase, you acknowledge that we will collect, use, and disclose your information in the ways this Privacy Policy describes. Please read this Privacy Policy alongside our Terms of Use.

Use the links below to go directly to a particular topic:

• Sources and Collection of Personal Information
• How We Use Your Personal Information
• Legal Basis for Collecting and Using Your Personal Information
• How We Disclose Your Personal Information
• Data Retention
• Your Choices
• Children's Privacy
• How We Protect Collected Personal Information
• Tracking Technologies
• Transmission of Data to Other Countries
• Changes to This Privacy Policy
• Third Party Links and Websites
• Contacting Us

SOURCES AND COLLECTION OF PERSONAL INFORMATION

"Personal information" means information that identifies you or that could reasonably be linked to you, such as your name, email address, mailing address, or telephone number. The personal information we hold relates to people who browse or use the Websites, our customers, people who receive gifts purchased through the Websites, people whose information our users enter into the Websites, and the vendors and partners we work with.

We obtain personal information in three ways: you give it to us directly, it is collected automatically when you use the Websites, and other companies or people provide it to us. The categories below describe the personal information we collect, and have collected during the past twelve months, from each of those sources.

Voluntarily Submitted Information.

• Contact details, such as your name, your partner's name, email address, telephone number, billing address, shipping address, and social media handle.
• Account details, such as the email address you sign in with, your password, and the one-time sign-in codes we send you.
• Payment details, such as your payment card or other payment method, which our payment processors collect and process for us. We do not store full payment card numbers.
• Purchase history, such as the products you bought, the amounts you paid, the status of any payment plan, refund and gift details, and transaction dates.
• Event and planning details, such as an event date, song choices, and your answers to questions about your goals, schedule, and dance experience.
• Files and media you submit, such as photos, documents, lists, videos, and voice dictation or recordings.
• Communications, such as the contents of your emails, text messages, voicemails, phone calls, and support requests, and the questions you type into tools on our pages.
• Feedback, such as reviews, testimonials, survey answers, comments, and suggestions.
• Any other information you decide to share with us.

You decide whether to give us this information. If you choose not to, some parts of the Websites may not be available to you. For example, we cannot deliver a program you purchased without an email address. Public portions of the Websites remain available whether or not you provide personal information.

Automatically Collected Information.

We, our service providers, and certain third parties use cookies, pixels, tags, scripts, software development kits, browser storage, web beacons, and similar technologies to collect information when you visit the Websites, open our emails, or interact with our advertisements, both on the Websites and on other websites and apps. This can happen whether or not you are signed in, and we may connect this information to your account or purchase history.

The information collected in this way may include: your IP address and the network you connect from; device identifiers, cookie identifiers, and mobile advertising identifiers; your browser, device type, operating system, screen size, and language; the date, time, and duration of your visits; the pages you view, the buttons and links you select, and the images and videos you view; how you move through and interact with each page, including scrolling, mouse movements, clicks, taps, and form activity, which some of our analytics tools record so that we can find pages that are confusing or not working; the video lessons you watch and how much of each you complete; whether you open our emails or follow links in them; whether our text messages are delivered; the website, link, or advertisement that brought you to the Websites; and the links you follow away from the Websites. We may also estimate your general location from your IP address.

We and these third parties use this information to remember you and your settings when you return (for example, to keep you signed in or to save your progress in a tool); to show you content and advertising suited to your interests, activity, and location; to measure, analyze, and improve the Websites and the advertising you see; and to understand traffic on the Websites and on third-party websites.

Information From Third Parties.

Others may also provide us with information about you. Payment processors tell us whether a payment succeeded and share limited billing information. Advertising partners and social media platforms tell us how people interact with our advertisements and send us reports on advertising performance. Other users may give us your information, for example when someone buys you a gift, includes you in information they enter into one of our tools, or sends you a share link. Services you choose to connect may share information according to your settings with them. We may also see information you make public, such as a public social media profile, when you interact with us on that platform.

Information About Others.

Some features allow you to enter information about other people, such as your partner or a gift recipient. When you do, you confirm that you have the authority to share that information and any permission the law requires for us to collect and use it as this Privacy Policy describes. We handle information about other people on your behalf and use it only to provide the feature you requested, to keep the Websites secure, and to meet our legal obligations. We do not market to those people, we do not add them to our mailing lists, and we do not sell their information. Please share only what a feature needs, and do not enter anyone's medical records, financial information, government identification numbers, or other sensitive details.

HOW WE USE YOUR PERSONAL INFORMATION

We use personal information for a range of business and commercial purposes. In particular, we use the personal information we collect in these ways:

• Emails, Text Messages, Calls, and Online Forms: When you email, text, or call us, or submit a form, we keep your contact details and the contents of your message so that we can reply and handle your request. Our replies may be sent by a person or automatically, and may include information about products and services we think you will like. Calls with Show Her Off may be recorded and monitored for quality assurance and training, and we will tell you at the start of a call if it may be recorded. We may keep voicemails and transcripts of calls and voicemails so that we can respond to you.
• Registering for an Account or Free Offering: When you create an account, start a free challenge or lesson, or subscribe to our newsletter, we use your name and email address to set up and manage your access and to stay in touch with you, including about our products and services.
• Purchasing Our Products and Services: We use customer information to take payments, manage payment plans, issue refunds, deliver gifts, provide program access, deliver personalized services, ship physical products, manage accounts, and communicate about orders.
• Tools: We use what you enter into our tools to produce the plans, answers, and other results you ask for.
• Personalization: We suggest lessons, packages, and content based on your quiz answers, purchases, and activity.
• Contractual and legal obligations: We perform our agreements with you and enforce our rights under them, including billing, collections, and refunds, and we meet our legal obligations.
• Product and service improvement: We study how the Websites are used so that we can fix problems, improve our programs, pages, and marketing, and create new programs, features, and tools.
• Communications: We tell you about your orders, your account, and changes to our products, services, and policies, and we send marketing emails and, with your consent, marketing text messages about our programs, offers, articles, and events.
• Internal operations: We run our systems and carry out troubleshooting, testing, data analysis, research, statistics, and surveys.
• Interactive features: We operate the question tools and other interactive parts of the Websites.
• Security and protection: We detect and prevent fraud, abuse, spam, and other harmful or unlawful activity. To apply limits on free features, we may link your use of a tool to your device, browser, network, and email address.
• Advertising and personalization: We show advertisements for our products and services on other websites, apps, and social media platforms; measure how those advertisements perform; reduce advertising to people who have already purchased; and deliver relevant promotions to you and others.
• Testimonials: We publish reviews and testimonials as described in our Terms of Use.
• Consumer relationship management: We manage your account and our relationship with you.
• Data analytics and benchmarking: We analyze data and compare performance over time.
• Corporate transactions: We may review customer records as part of a merger, acquisition, financing, reorganization, or similar transaction.
• Compliance: We follow applicable laws and regulations.
• Legal rights: We establish, exercise, or defend legal claims for ourselves and others.
• Law enforcement and legal process: We respond to lawful requests from courts, regulators, and law enforcement.
• Other purposes: We may use information for any other purpose we describe when we collect it, or that the law permits.

We may convert personal information into de-identified, anonymized, or aggregated form that no longer identifies anyone, and we may use and share that form for any lawful purpose. We will not try to re-identify de-identified information.

LEGAL BASIS FOR COLLECTING AND USING YOUR PERSONAL INFORMATION

Where the law requires us to have a legal ground for processing personal information, we rely on one or more of the following:

• performance of a contract with you, such as delivering a program you bought or answering your requests;
• your consent, such as for marketing text messages and certain online marketing, which you may withdraw at any time;
• our legitimate business interests, such as running, improving, and securing our business and the Websites, where those interests are not outweighed by your rights; and
• compliance with our legal obligations, such as tax, accounting, consumer protection, and data protection requirements.

Some personal information is required by law, and some is required for us to perform our contract with you.

HOW WE DISCLOSE YOUR PERSONAL INFORMATION

We disclose personal information, and may have disclosed it during the past twelve months, to the recipients described below. We do not sell personal information for money, and we do not rent or sell our email lists. "Your Choices" explains how to manage your information.

• Affiliates: We may disclose information to companies under common ownership or control with Show Her Off, which will handle it as this Privacy Policy describes.
• Legally Compelled Disclosures: We may disclose information to government authorities or other parties when the law requires it, when we are compelled by a subpoena, court order, or similar legal process, or when we believe in good faith that disclosure is permitted and appropriate.
• To Prevent Harm: We may disclose information when we believe it is necessary to protect the rights, property, or safety of Show Her Off, our users, or others, or to stop activity that causes harm.
• Business Transfer: If Show Her Off or an affiliate is involved in a merger, acquisition, sale of assets, financing, reorganization, bankruptcy, or similar event, personal information may be transferred as part of that transaction.
• Service Providers and Business Partners: We disclose personal information to companies that work for us under contract, including providers of website hosting and data storage, payment processing, order fulfillment and shipping, email and text message delivery, telephone and voicemail service, customer support, customer relationship management, video hosting and streaming, analytics and session recording, artificial intelligence processing, data backup, and security. These providers may use personal information only to perform services for us.
• Advertising Partners and Social Media Platforms: We work with these companies to show our advertisements to people who may be interested in our products and services and to measure how our advertisements perform. They may collect information through cookies, pixels, and similar technologies on the Websites, as described in "Tracking Technologies." We may also give them contact information, such as an email address or telephone number, usually in hashed form, so that they can show advertisements to our customers, keep certain advertisements away from existing customers, or reach people with similar interests. Some state laws may treat these activities as "sharing" personal information or as "targeted advertising." We do not give advertising partners the information you enter into our tools about other people, or the questions you type into our tools.
• Individuals You Direct: We disclose information to people you direct us to, such as a gift recipient, your partner, or anyone you send a share link or plan. Anyone who has a share link can see what it shows.
• With Your Consent: We may disclose information for other purposes when you ask us to or agree to it.

When you buy from us, your payment information goes directly to our third-party payment processors, which handle it under their own privacy policies and follow the Payment Card Industry Data Security Standard.

We do not disclose text message opt-in data or consent to any third party for that party's marketing or promotional purposes.

DATA RETENTION

We keep personal information only as long as we reasonably need it for the purposes in this Privacy Policy. That includes keeping your account and your access to purchased programs active; meeting legal, tax, accounting, and contractual requirements; keeping records needed to prevent fraud and resolve disputes; and keeping evidence of our dealings with you in case a legal question arises after you stop using the Websites. When we no longer need personal information, we delete it or de-identify it. Backup copies are deleted on their regular schedule.

YOUR CHOICES

Depending on where you live (for example, California, Colorado, and other U.S. states with privacy laws, the European Union, or the United Kingdom), the law may give you some or all of the following rights regarding your personal information:

• Your Right to Know and Right of Data Portability: You may ask us to tell you what personal information we collect, use, and disclose about you, and to give you a copy of the specific information in a portable, machine-readable format.
• Your Right to Delete: You may ask us to delete personal information we collected from you, subject to legal exceptions. Deleting your information may end your access to programs you purchased, and we may need to keep certain records, such as transaction records, where the law requires.
• Your Right to Correct: You may ask us to correct inaccurate personal information. We will make commercially reasonable efforts to do so after verifying your request.
• Your Right to Restrict Processing: In some circumstances, you may ask us to limit how we process your personal information.
• Right to Object to Processing: In some circumstances, you may object to our processing of your personal information, including processing for direct marketing.
• Right to Withdraw Consent: Where we rely on your consent, you may withdraw it at any time. Withdrawal does not affect processing that took place before you withdrew.
• Right to Opt-Out of the Sale or Sharing of Personal Information: We do not sell personal information for money. You may ask us to stop disclosing your personal information for targeted advertising, as described in "How We Disclose Your Personal Information."
• Automated Processing: In some circumstances, you may opt out of automated decision-making that produces legal or similarly significant effects. We do not currently use automated decision-making for those purposes.
• You Can Opt-Out of Receiving Our Marketing Emails: When you create an account, start a free offering, subscribe to our newsletter, or make a purchase, we add your email address to our mailing list. You can stop marketing emails at any time with the unsubscribe link in any marketing email or by emailing hunter@showheroff.com. You will continue to receive transactional emails, such as access instructions, order confirmations, and account notices.
• You Can Opt-Out of Receiving Our Text Messages: If you give us your mobile number and agree to receive texts, we may send text messages about your orders, customer support, and our programs and offers, including messages sent with automated technology. Agreeing to receive marketing texts is never a condition of purchase. Message frequency varies, and message and data rates may apply. To stop receiving texts, reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. For help, reply HELP.
• Right to Appeal: If we decline your request, you may appeal by replying to our decision with "Appeal" in the subject line.
• Non-Discrimination: You will not receive different prices or service because you exercised any of these rights.

Exercising Your Rights: Email hunter@showheroff.com with "Privacy Request" in the subject line and describe what you would like us to do. Your request must include enough information for us to confirm that you are the person whose information is involved, or that person's authorized representative, which we usually do by confirming the email address on your account or purchase, and enough detail for us to understand and respond to it. We use information provided in a request only to verify the request and respond to it. If someone submits a request for you as your authorized agent, we will ask for proof that you gave them permission. These rights are subject to legal exceptions and limits, and our response will depend on the request and where you live. We will respond within the time the law requires. If you disagree with our response, you may be able to file a complaint with your state attorney general or your local data protection authority.

California Shine the Light: California residents may ask whether we disclose personal information to third parties for those third parties' own direct marketing. We do not make such disclosures.

CHILDREN'S PRIVACY

The Websites are intended for adults 18 and older. We do not knowingly collect personal information from children under 13, and if we learn that we have, we will delete it.

HOW WE PROTECT COLLECTED PERSONAL INFORMATION

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information, consistent with industry practice and applicable law. These include encrypting data while it travels over the internet, limiting who can access personal information, and encrypting backups. No method of transmission or storage is completely secure, and we cannot guarantee that personal information will never be accessed, disclosed, changed, lost, or destroyed without authorization. Keep your password and sign-in codes private, and tell us right away if you believe your account has been compromised. If a security incident affects your personal information, we will notify you as the law requires.

TRACKING TECHNOLOGIES

We Use Common Tracking Technologies.

We use cookies, pixels, web beacons, tags, scripts, software development kits, browser storage, and similar technologies (together, "Cookies") to remember your settings, understand how the Websites are used, measure and improve the Websites, and support advertising, as described below.

The Cookies used on the Websites fall into these categories:

Cookie Type

Description

Essential Cookies

Essential Cookies make the Websites work. They let you move between pages and use features, and without them we may not be able to provide what you request. We use them, for example, to keep you signed in, to save your progress in a tool, to remember what is in your cart, and to detect problems and protect security.

Analytics Cookies

Analytics Cookies tell us how visitors find and use the Websites, such as how many people visit, how often they return, which pages and lessons they view, and where pages break or confuse people. Some analytics tools we use record interactions such as clicks, taps, scrolling, mouse movement, and form activity, and show us heatmaps and replays of visits.

Advertising Cookies

Advertising Cookies, placed by us or by third parties, allow advertising networks and social media platforms to recognize your browser or device, sometimes in combination with a device identifier. These companies may use what they learn about your activity on the Websites and on other websites to show you advertisements on the Websites and elsewhere that match your interests, and to measure advertising results.

Preference Cookies

Preference Cookies remember choices you make, such as the design you picked in a tool, so that the Websites can be tailored to you.

You can use your browser settings to block or delete Cookies, although blocking essential Cookies may stop parts of the Websites from working. You can limit interest-based advertising through the advertising settings of social media platforms and your device, and through industry opt-out tools at optout.aboutads.info and optout.networkadvertising.org. Opting out does not stop advertising altogether. It means the advertisements you see may be less closely matched to your interests.

Some browsers send "Do Not Track" signals. The Websites do not currently respond to those signals, so our collection and disclosure practices, and the choices we offer, stay as described in this Privacy Policy whether or not your browser sends one.

TRANSMISSION OF DATA TO OTHER COUNTRIES

Show Her Off is located in the United States. We and our service providers may process personal information in the United States and in other countries, whose privacy laws may offer less protection than the laws where you live. By providing personal information, you agree that it may be transferred to, stored in, and processed in the United States. Courts, regulators, law enforcement, and security agencies in those countries may in some cases be able to obtain access to it.

CHANGES TO THIS PRIVACY POLICY

We may revise this Privacy Policy at any time. The "Last Updated" date at the top shows when it was most recently revised. When we make changes, we will post the revised version on the Websites, update that date, and give any additional notice the law requires. We may also send reminders by email or other means, but we encourage you to review this Privacy Policy from time to time. If you continue to use the Websites after a revision is posted, you accept the revised Privacy Policy.

THIRD PARTY LINKS AND WEBSITES

The Websites may link to, embed, or connect with websites, apps, and services that we do not own or control, such as social media platforms, video players, and checkout pages operated by payment processors, including features such as share buttons and embedded feeds. This Privacy Policy does not cover those third parties. Their own privacy policies govern how they handle your information, and you should read those policies before providing information to them.

CONTACTING US

For questions about this Privacy Policy or our privacy practices, or to exercise any of your rights, email us at hunter@showheroff.com.

Show Her Off Dance, LLC