Date Nights Dancing

Will We Stick With It?
Here's What Happens If You Don't

The follow-through question, answered by the guy selling the thing, including what it costs when a couple buys this and shelves it.

A laundry basket of folded towels and a pair of barely worn running shoes sitting on the bottom stair of a basement under warm light

You're not asking whether the lessons work. You're asking whether the two of you will do them.

You've got a shelf somewhere. Maybe it's the treadmill with a laundry basket on it, or the language app you both installed the same evening and opened four times, or the kayaks. You know your own record. A stranger's testimonial doesn't touch it, because the stranger isn't the part you're worried about.

So I'll answer the question you're asking, rather than the one a sales page answers.

Your Old Shelf Never Had A Second Person In It

Someone sent this in by text before ordering:

Okay I think I'm going to purchase it. Husband has been wanting to try dance lessons for a long time. I'm hopeful this will work.Are there different options to purchase?

Hopeful, and admitting it in the same breath as the order. That's a fair read of the moment, and I'd take it over certainty.

Somebody else typed this into the gift-message box at checkout:

Merry Christmas now we really have no excuse!

You don't write that sentence about a couple you're sure about.

One difference is worth weighing. Date Nights Dancing is easy swing taught at home, fifteen minutes at a time, both of you on the same video from the first one. No studio. So there's a second person in this one. The treadmill never noticed when you skipped it, and she will, and you'll notice when she does. That cuts both ways. It's also the thing a solo purchase never had going for it.

Some Couples Do Buy This And Shelve It

This came in by email, from somebody asking for a refund:

Well I crashed and burned. My partner was not on board. How can I process a refund?

I'm not going to argue with that or bury it under happier mail. It happens, and the person it happened to was decent enough to be funny about it.

What I can't give you is a percentage. I can see orders, logins and refund requests. I can't see living rooms, so any number I offered you about how many couples keep going would be invented, and you'd be right to throw out the whole page over it.

Shelving it isn't the end of the story either. Buying this, letting it sit for years, and starting anyway is a real path, and I wrote it up as its own article.

The cost, plainly: inside the first thirty days it costs you the message you send asking for your money, because the program is 30-day money-back. After that it costs you what you paid, same as any purchase. Neither of those is the part keeping you up. The one keeping you up is what it would mean about the two of you, and I'd push back on that. A purchase that didn't get used says something about a calendar, not about a marriage.

Three Things Decide Whether The Second Night Happens

The first night has its own momentum. You just bought the thing and you want to see it. The second one is where couples find out what they bought.

1. Name the night before you name the goal. In Atomic Habits, James Clear writes that "Many people think they lack motivation when what they really lack is clarity," and gives the fix as a sentence you fill in: I will do this behavior at this time in this location. So the plan isn't getting good at swing this fall. The plan is Thursday, after the kitchen's cleaned up, in the living room, phone in the other room. Say it to her and get a yes on the day, not on the idea. If she's already in, the day is the part still missing.

2. Start on the first night you own it. Nothing you buy gets easier to start after it's sat for a week. Whatever made you pull out the card is at its highest right now, and it doesn't refill on its own. Put the first video on the same night you buy it, short and badly if that's what's available. That first night isn't there to make you good. It's there to make the second one a repeat instead of a beginning.

3. Make it stupid-small on purpose. Clear's Two-Minute Rule is blunt about this: "When you start a new habit, it should take less than two minutes to do." The habit you're building is the two of you ending up in the living room with the furniture pushed back and something playing. It isn't a move you can name yet. Get the showing-up reliable, then let it grow. A short night that happened beats a long one you rescheduled.

Restarting Badly Beats Restarting Perfectly

You will miss a week. Somebody gets sick, one of you travels, and the whole thing pauses. That part isn't what decides this. What happens next is.

Clear puts a rule on it: "never miss twice." His reasoning is that "Missing once is an accident. Missing twice is the start of a new habit."

The other half of this is how you talk to each other about the gap, and there's research on that. In The Willpower Instinct, Kelly McGonigal describes a study of dieters who had just slipped: the women given a message telling them everyone indulges sometimes and not to be too hard on themselves went on to eat 28 grams of candy in a taste test, against almost 70 grams for the women left in their guilt. That's a candy bowl, not a marriage, and I'd hold it loosely for that reason. What I'd take from it is the direction: the couple who shrugs and puts a new date on the calendar restarts sooner than the couple running an inquest into why they stopped.

And when you do come back, don't come back where you left off. Start with whatever the two of you can do tonight without looking anything up. If you're already in this and parked, I wrote the longer version of that as stalled at lesson three.

The Refund Window Is The Floor Under This

The reason I can be this relaxed about your doubt is that you're not required to be right about it in advance.

Date Nights Dancing is 30-day money-back. So the thing you're deciding today isn't whether the two of you are finishers. It's whether you're willing to run one honest month and find out, with the money still recoverable while you do.

What the guarantee can't do is give you back the evenings. That's the real cost of a purchase that sits, and it's also the cost of buying nothing at all, which is the comparison people forget to make. If your remaining question is how many evenings it takes before this stops being embarrassing and starts being fun, that one has a straight answer too.

What I'd Tell A Friend Who Asked Me This

You don't have to become people who finish things. That's a large project, and it isn't the one in front of you. You need one recurring appointment with a name and a day, a first night that happens before the enthusiasm cools, and an agreement between the two of you that a missed week gets a shrug and a new date rather than a verdict.

The fact that you're asking this before you spend anything tells me you don't take her time lightly. Most of what I write for couples sits in the ideas hub, and plenty of it costs nothing at all.

If you want the version with a night attached to it, Date Nights Dancing is easy swing taught at home, fifteen minutes at a time, the two of you on the same video from the first one, no studio and no dance experience required. It's 30-day money-back, and the price and terms are on that page where you can read them before you decide anything.

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