Romance Her

Small Words That Make
a Big Difference

She isn't grading the writing. She's reading the fact that you thought about her at two in the afternoon.

A blank cream envelope lying face down beside a twice-folded slip of paper on a car passenger seat, lit by a low band of early morning sun

You wouldn't call yourself a words guy. You've opened the message to her, looked at the empty box, failed to think of anything that didn't sound like a card from a gas station, and closed it again.

Meanwhile you've watched a two-line text from you change her whole afternoon, more than once, and you can't work out what was in those two lines that isn't in the ones you can't write.

A subscriber named Steve O. hit reply on one of my emails and sent this:

Love it! I try to tell my wife I love her in a variety of languages. No judging my spelling!

- Te amo
- Je taime
- Iche liebe dieche (sounds *really* romantic!
- I'buh love'buh you'buh (Mushmouth if that's not apparent)

Thanks for all you do!

Nothing in there is well written. He says so himself in the second sentence, and one of the four is a cartoon voice. He also does it often enough to have a routine, and he thought enough of it to write and tell me about it.

That's the standard you're being held to.

What She Is Reading

Mostly, she's reading the timestamp.

A message at 2:15 on a Wednesday says you stopped in the middle of your day and pointed your attention at her when nothing required you to. That's the information she gets out of it, and the wording barely touches it.

Gary Chapman makes a version of this point about gifts in The 5 Love Languages: his argument is that a gift is a visible symbol that somebody was thinking of you, and that the cost of it barely matters. It's one counselor's pattern from his own caseload rather than a measured finding, so hold it loosely. But it explains something men find genuinely confusing, which is why the expensive thing at Christmas can score lower than a text in March.

It also means the bar is not where you think it is. You don't have to be better at writing. You have to be more frequent, and more specific, and those are both things you can just decide to do.

Worth saying up front that words are one lever of several. The other one is time spent doing something together rather than coordinating something, which is the gap Date Nights Dancing was built for: easy swing taught at home, fifteen minutes at a time, both of you on your feet for it. A text on Wednesday and fifteen minutes on Thursday do different jobs.

The Specificity Rule

One rule does most of the work in this whole article.

Name the thing she did. Do not describe her.

"You're amazing" describes her, and she's heard it enough that it registers as background noise. "You got him through that science project meltdown tonight. I wouldn't have had the patience." names a thing, on a date, that only somebody who was in the house could have written.

The second one is worse writing with better information in it, and that's the trade you want.

The test: could this exact sentence be sent to another man's wife? If yes, rewrite it until it cannot.

Five Formats You Can Reload Every Week

You're looking for four or five shapes you can fill with this week's material, so that the blank box stops being blank.

The noticing text

When: the middle of a workday, no occasion. Shape: the thing she did + why it stuck with you. Two sentences, maximum.

Been thinking about how you handled your sister on the phone last night. I'd have made it worse. You didn't.

The logistics text with one line on the end

When: any of the twenty messages you already send her every week. Shape: the information, then one line that is not information.

You're already texting her that you're leaving in ten. Add one clause. Leaving in ten. Also you looked good this morning and I forgot to say so. This is the cheapest format on the list because the message was already being sent. You're stapling something to an existing envelope.

The written one

When: whenever you're the last one out of the house. Shape: one sentence on paper, put where she'll find it without you there.

On the mirror, on the coffee maker, in the book she's halfway through.

You were the only calm person in this house last night. Thank you for that.

Paper took longer to make than a text and it can be kept. A text scrolls away by Thursday. Notes like that one end up in a drawer.

The one said in front of somebody else

When: at dinner with her, in front of the kids, on the phone with your mother. Shape: the specific good thing about your wife, said to a third person while she can hear it.

She's the one who sorted out the school thing. I'd still be on hold.

Shaunti Feldhahn's kindness work in The Kindness Challenge has a version of this built into the method: the praise gets said twice, once to the person and once about them to somebody else. Her research is self-reported before and after by the people doing the exercise, with no control group, so treat the direction as the useful part rather than any specific number. The mechanic holds up on its own, though. Praise said about her in her hearing is harder to write off as flattery, because she wasn't the one you were talking to.

The goofy one

When: any time. Especially when nothing is wrong and there's no reason.

This is Steve's column. The badly spelled foreign language, the nickname only you two use, the joke from a trip in 2011 resurrected out of nowhere with no setup. Don't treat it as the lesser format. A joke only the two of you have says you're still enjoying this, years in, and no sincere message can say that for you.

If you have a running joke neither of you has used in a year, screenshot the original and send it cold. No caption.

Set A Floor You'll Keep

Pick a number so small you'd be embarrassed to miss it. Two a week.

Not a schedule, not a reminder that fires at ten every morning, because a scheduled compliment reads like a scheduled compliment. Just a floor: by Sunday, two things have been said that didn't have to be said.

Chapman's related observation is that the daily cadence matters more than the depth of any single exchange, and that a small consistent thing restores conversation faster than an occasional big one. Same idea. Two a week for a year is a hundred, and no single one of them has to be good.

Some weeks it'll be four. Some weeks it'll be two on Sunday night because you noticed the number. Both count.

When She Asks Where This Came From

She might. It's one of the most common things men tell me stops them: they like the idea, they draft the message, and then they picture her asking why he's suddenly doing this, and they delete it.

The answer is not a speech. If you want a line ready, something like this holds up:

"I've been trying to say the stuff I usually just think. I'm not great at it yet."

It's true, it's short, and it doesn't require her to say anything back.

The Words Are Not the Only Currency

If she's told you outright that she doesn't feel it, more words may not be the missing piece. There's a difference between a man doing plenty and a woman feeling little, and that gap has its own shape, which I've written about in why doing a lot for her and her feeling loved are two different things.

Words are the cheapest and fastest lever you have. They are not the only one, and the standing time together further up this page is the other half of the same answer. If you want the lighter end of it, getting some play back into how the two of you talk is the next piece over, and if you want the whole of it, romancing your wife is the page this one sits on top of.

Send One Today

Not a good one. One.

Look back at the last two days, find one thing she did that you noticed and didn't mention, and send it in two sentences with no closing line. That's the entire assignment, and it's the same assignment next week.

The men I hear from about this are almost never the ones who do not care. They're the ones who care and got stuck on the wording, which is a strange and specific kind of stuck: the more it matters to you, the longer you stare at the box. Steve solved it by giving up on spelling. There are worse plans.

One good idea, every Thursday

The Thursday reminder over 100,000 couples love: ideas and conversation starters that deepen love, laughter, and intimacy.

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Keep dancin' & romancin'